Security in the Modern Context ...
I was asked to analyze the declining results of some
websites owned by a small company in the Southern United States. After building
a replacement for the original and completing the usual metrics, I began to
map the distribution of the client's unique strings on the net. I discovered
entire pages from several sites in the client's domain had been replicated
( with various attempts at obfusciation ) on websites operated by "other entities"
registered in several foreign countries.
Additionally, participation in web based political forums by the registrant
was discovered (in 2 languages) - originating from two non-North American
Countries. I described these findings to the site owner as an apparent attempt
to craft webpages to exploit the process by which search engines compile the
result snippets seen by users. ( As snippets were constructed in those days,
in some cases, clicking on the "manipulated" link would lead a user to an
untended page. )
Google's, Yahoo's, and other spider's cached data helped clarify the evolution
and distribution of this 'exploit' which was limited to a single non-US actor
with (30) Websites on servers in states from Florida to California. - and
two variant constructs registered to small publishing companies.
The most interesting instance was an infringing surreptitious Web based affiliation
relationship with a Hollywood Movie - (Now in DVD release - Black and White
Films, Zenpix, LLC Myriad Pictures, Inc.) which the Studio shutdown 20 minutes
after notification.
It is hoped that discovery of this occulted conduit might help reduce the
cpu temperature at Fort Meade (;>) .
I. I. Rabi comes to mind: "We Drove Traffic to your Website, what more would
you want, 'The Face on Mars' " ?
